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A Legacy of Excellence

eCap Home Loans is a proud DBA of East Coast Capital Corp, a company with deep roots in the mortgage industry. Founded in 1999, East Coast Capital (ECC) began as a local mortgage broker and transitioned into an independent mortgage bank in 2009. Over the years, ECC has grown significantly, now employing over 200 dedicated professionals. Despite challenging market conditions in recent years, our company has continued to thrive and expand, consistently delivering exceptional service and results.

In February of this year, industry veterans Craig LaBruno, Ed Farone, and Brian Chernega, each with over 20 years of experience and expertise in different facets of the mortgage business, decided to join forces to create something new and innovative. Frustrated with the status quo, these three leaders embarked on a mission to build the eCap Home Loans Team from the ground up.

Rather than simply recruiting top loan officers, our founders focused on building robust internal systems designed around the Consumer Direct Model. Leveraging their extensive experience, the eCap team quickly deployed a variety of digital marketing strategies aimed at helping new prospective homebuyers get pre-approved. Our unique approach also connects clients with a network of professionals we’ve cultivated over the years to provide one-stop shopping for anyone looking to purchase a home or refinance their current mortgage.

At eCap Home Loans, we are committed to revolutionizing the mortgage industry with our “Virtual Loan Officer” strategy. Our cloud-based system bridges the gap between traditional, personal-touch business practices and cutting-edge technology. This innovative approach enables us to engage with new homebuyers across the country efficiently and effectively, helping them navigate the homebuying process with ease.

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Our Commitment

We are dedicated to providing exceptional service and support to our clients. Our goal is to combine the best of both worlds—the personal touch of experienced loan officers and the efficiency of advanced technology—to ensure a seamless and rewarding homebuying experience.

Join us at eCap Home Loans, where we are not just adapting to the future of the mortgage industry—we are shaping it.

Integrity

We conduct ourselves with honesty, transparency, and professionalism in all interactions.

Empathy

We listen attentively to your concerns, understand your unique needs, and provide compassionate support every step of the way.

Education

We empower you with knowledge and guidance to make informed decisions about homeownership.

Excellence

We strive for excellence in service delivery, continually enhancing our expertise to exceed your expectations.

Community

We are dedicated to building strong communities by helping individuals and families achieve their homeownership goals.

Accessibility

We are accessible and available 24/7 to address your questions, concerns, and needs promptly and effectively.

Partnership

We believe in building lasting partnerships based on trust, reliability, and mutual respect with our clients and industry professionals.

client testimonials

Craig was extremely professional and knowledgeable! He always answered all my questions in a timely manner and although I know I’m not his only client I always felt like a priority. It’s not easy to find someone you can trust with all your finances and Craig is the best!

Steph V. Client

Craig is the best to ever do it honestly. I spoke to about 10 different lenders - and wasn’t really happy with anyone. I was referred to Craig by a family member who used his services and WOW, what an amazing recommendation! Answers every single question you could ask, and always available if you have any questions. Must use!

Samson Client

As a first time home buyer, we were unsure of the process and requirements for applying for a mortgage. After speaking to numerous lenders, we finally got in touch with Craig and glad that we did! Craig is extremely professional and took the time to explain us the entire process along with the requirements. His team was excellent and responded in a timely manner. Craig got us an excellent rate in this volatile market that helped us buy a home that we absolutely love. Highly recommend working with Craig.

Amit D. Client

Craig, Danielle and their team really made my home buying process seamless. From start to finish they were there with answers to any questions I had and were always happy to answer my questions. I really appreciate everything they did for me and my family to make this process easy and painless. I cannot recommend them enough to any and every person looking to purchase a home.

Galina A. Client

Craig was professional, personable, and informative from day 1. He came recommended by a family member and it's easy to see why. He was extremely reachable and took the time to answer each of my questions. Craig was supportive through the whole process of refinancing our home. He clearly goes above and beyond for his clients and for the first time I have my mortgage with a company where I feel truly supported. Thank you for all your hard work, Craig!! Could not be happier!

Charlie Client